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Marketing ethics can be considered to be considered to be a branch of business ethics there are two main perspectives in business ethics one position is oriented. Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders marketing is a key functional area in the. Bibliography davidson, d kirk (2002) the moral dimension of marketing: essays on business ethics south-western educational isbn 0-87757-300-x. Free essay: introduction the term “marketing ethics” has been defined as how moral standards of right and fair practices are implemented into organization.
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